Election 2014 has emerged as the most popular event in the daily life of Indians of all hues. Those who benefitted from the economic growth, seen in...

If the opinion polls are to be believed Narendra Modi’s man-Friday has delivered what many thought an impossible task, that of putting back BJP to its...

If any thing can go wrong, states the Murphy’s Law, it will. Delhi administration is an example. Everything was wrong when fifteen years ago, BJP was...

This was the week of communication. The two contenders for the national gaddi in 2014 had their respective workers’ sessions to pep up their cadres in...

Congress works more than the Opposition but fails in marketing, said Rahul Gandhi. For a change he is not completely off the mark. A party in...

After the curtain raiser assembly elections the stage is finally set for the national general election. Political campaign that started from the third...

Communication is an art. Like any art it is complex. It is more complex, in case of political communication where same formula may not suit all. Here...

Many may not like the usage of the term shopping for votes. Few will like to accept that the politicians treat citizens as consumers. Fewer will...

Arvind Kejriwal is the man of the moment. His party’s success in the Delhi assembly election has catapulted him, at least to some sections of media...

A drowning man said to clutch at a straw; so are the visceral haters of Narendra Modi and BJP clutching at the spectacular but much anticipated...

The most important of the three attributes of a great brand is that it is built from a great idea. There is no political party in India that can match...

We have now sunk to a depth at which the restatement of the obvious is the first duty of intelligent man, said George Orwell. Curious how it fits...