Showcasing indian handicrafts

India is a land of diversity, endowed with rich heritage and varied geographical features. With skilled people in and around every corner of the country. India has the potential to produce goods of the highest standards. And yet, our community bemoans an influx of imported goods in the market every holiday season and during special occasions. These items are made of non eco-friendly products and do not reflect our culture in any way. The gift market today, is worth a staggering $30 Billion which remains untapped due to the inability of the local artisans to reach out to the markets.  

‘Divine Haat’, set up at the Gifts World Expo 2016, in Pragati Maidan,  is a marvellous attempt in the direction of bringing forward the work of thousands of talented and skilled artisans and craftsmen of India and showcase their products. It is a premier handicrafts product store with a repository of the finest collection of Indian handicrafts that incorporates the true essence of Indian culture and heritage. 

The ‘Make in India’ Campaign launched by the Government of India provided a boost to such local industries. Towing this line, ‘Divine Haat’ has taken a remarkable stand in enabling these artists to reach millions of people across the subcontinent. Handicrafts being one of the most native and indigenous products to initiate such a campaign, ‘Divine Haat’, through their online and offline stores, is bridging the gap between thousands of  small-scale, skilled workers and a market that is willing to give them their due.

The Indian handicrafts industry came into being about 5000 years back. India is still one of the major suppliers of handicrafts to the rest of the world. The Indian handicrafts industry is reputed worldwide for its wide variety of products and highly labour intensive nature. Indian artisans and craftsmen have been weaving magic into classic pieces of treasures for decades using  traditional means of production, which are tedious and sometimes, expensive. Most of the times, artists and their art go unnoticed and are unrecognized because a larger section of them remain unrepresented in the markets. 

Corporate gifting has become a part of nearly every company’s marketing strategy and this trend has pushed up the demand for corporate gifts in India exponentially. According to industry insiders, the estimated market for corporate gifts is over Rs.20,000 crores and is expected to grow between 8 to 12 percent annually. 

The products available in ‘Divine Haat’ are sourced from several untapped yet dexterous craftsmen present across the country who remain totally unaccredited and unidentified. 

‘Divine Haat’ is emerging as one of the premier boutiques for such carefully handcrafted and selected pieces of art. Through ‘Divine Haat’, these artisans have been able to garner a stable employment doing what they do best, and their value is recognized.