Ayushmann Khurrana to serve as brand ambassador of ‘FICCI Frames’

Mumbai: Ayushmann Khurrana has been appointed as the ambassador of ‘FICCI Frames’. Khurrana, known for films like ‘Badhaai Ho’, ‘Andhadhun’, ‘Bala’, ‘Article 15’ and ‘An Action Hero’, said it’s a huge honour to be announced as the first Brand Ambassador for ‘FICCI Frames’ in its silver jubilee year.

“As someone who arrived in Mumbai from Chandigarh with nothing but dreams in my eyes, I could never have imagined this incredible journey, one where my work has not only touched lives but also become a part of India’s rich pop culture tapestry. In my new role, I am committed to working closely with the exceptional FICCI team to champion disruption, celebrate innovation and highlight the excellence our industry consistently delivers,” the actor said.

The theme of this year is ‘RISE: Redefining Innovation, Sustainability and Excellence’, which underscores the transformative impact of ‘FICCI Frames’ in shaping narratives, fostering creativity and driving the evolution of the ‘Media and Entertainment’ industry.

Held annually in Mumbai, the event brings together influential personalities, creative professionals and policymakers from around the world to discuss emerging trends, innovative technologies and key challenges in the entertainment landscape.

The 25th edition of ‘FICCI Frames’ promises to be a grand affair, with a renewed focus on new-age technologies such as artificial intelligence, digital content creation, virtual reality and the metaverse, alongside traditional media and entertainment.