Acknowledging hardwork

India is one of the major suppliers of handicrafts to the world. Indian artisans and craftsmen have been weaving magic into classic pieces of treasures for decades. And yet, most people resort to buying imported goods when it comes to gifting on special occasions which, in turn, has a profound impact on the economy in terms of keeping money in the community.

The gifting market is worth $30 Billion today and India would do well to tap into it. Even if it is possible to contribute 1 per cent of that from Indian handicrafts, it could prove to be a huge boost for our artists and Indian economy. 

‘Divine Haat’ is a marvelous attempt to bring forth the work of thousands of talented and skilled artisans and craftsmen of India and showcase their products. 

The skills were on display at the Gifts World Expo at Pragati Maidan in the national Capital. 

 It is a premier handicrafts product store with a repository of the finest collection of Indian handicrafts that incorporates the true essence of Indian culture and heritage. 

Corporate gifting has become a part of nearly every company’s marketing strategy and this trend has pushed forward the demand for corporate gifts in India exponentially. According to industry insiders, the estimated market for corporate gifts is over Rs.20,000 crores and is expected to grow between 8 to 12 percent annually. 

Indian handicraft is reputed worldwide for their wide variety and highly labor intensive nature. The artisans use traditional modes of production, which are sometimes expensive and beyond their means to make a living. 

The idea got a huge boost when Government of India announced the ‘Make in India’ Campaign. 

Keeping in line with this, ‘Divine Haat’ has taken a remarkable stand in enabling these artists to reach millions of people across the subcontinent. Through their online and offline stores, is bridging the gap between thousands of this small -scale skilled workers and a market that is willing to give them their due.

The products available in ‘Divine Haat’ are sourced from several untapped yet dexterous craftsmen present across the country who remain totally uncredited and unidentified. 

‘Divine Haat’ is emerging as one of the premier boutiques for these carefully handcrafted and selected pieces of art.  Through ‘Divine Haat’, these artisans have been able to garner a stable employment doing what they do best, and their value is recognized.